熟讀2分鐘
Pay attention to the market.
Find a severe competition in the market.
The market is short of competition.
Expand the demand of market.
關注市場動態(tài)。
發(fā)現(xiàn)市場激烈的競爭。
市場缺乏競爭。
擴充市場需求。

一邊聽一邊練
A: In this area Guangsheng company is our main competitor. They've been developing rapidly and now are the biggest in terms of market share.
B: We must admit they've been doing well in product development. But they have their weakness at the moment. They have the lowest profitability.
A: Yes, in terms of this we still have a lower market share than us and their products are sold at slightly higher prices. But their annual return shows greater profitability.
B: We should get the management department and the working staff to realize our situation and call on everyone for effort.
A: 在這個領域，我們主要的競爭對手是光盛公司。他們發(fā)展迅速，至今已經(jīng)占據(jù)最大的市場份額。
B: 我們必須承認他們在產品拓展方面做的很好。但是眼下他們也有弱點，他們的利潤率最低。
A: 不錯，就這點來說，我們是有優(yōu)勢的，但是看看我們的第二個競爭對手，利華公司。他們的市場份額比我們小，產品價格比我們略高，但他們的年利潤比我們要高。
B: 我們應該讓管理部門和在職員工意識到我們的處境并號召大家一起努力。

情景短劇扮演
（Mr. Zhang and Ben are talking about their competitors.）
Zhang: Mr. Ben, we would like to share the information you have got about our competitors.
  Ben: Al right. Here are the manuals and the price lists of their products.
Zhang: What do you think of them?
  Ben: The products of both companies are of excellent quality and new style. The difference lies in price. Generally speaking, the price of MT product is higher while Xuntong product is more fashionable in appearance.
Zhang: Then what do you think of ours compared with theirs?
  Ben: Ours are more competitive. You see, we've got a orders.
Zhang: Please be specific.
  Ben: Oh, Yes. Our product has advantage in quality and price. However, honestly speaking, we lack variety in style.
Zhang: That is true.
（張先生和本正在談論他們的競爭對手。）
張：本先生，請談談我們的主要競爭對手的情況。
本：好的。我?guī)Щ亓怂麄兊漠a品說明書和價格表，請看。
張：你對他們兩家產品印象如何？
本：兩家公司的產品式樣更新快，質量都不錯，但價格上有差異。總體上，MT公司產品的定價比訊通公司的高一些，但后者的外觀設計更新潮。
張：與他們相比，你認為我們的產品如何？
本：我認為我們的產品更具有競爭力。你看，我們收到了不少訂單。
張：能說具體點兒嗎？
本：好的。我們的產品質量沒問題，價格有優(yōu)勢。但是坦率的說，我們的產品款式還不夠多。
張：確實如此。