熟記2分鐘
What sectors have the most potential?
How can we realize product differentiation?
We've got to pull our sales number up and develop the brand.
Customer loyalty is the most important step to develop a solid brand.
最有潛力的部分是什么？
我們如何實現產品差異化？
我們必須提高銷售額，并開發品牌。
顧客忠誠度是開發一個好品牌最重要的環節。
一邊聽一遍背
A: What are you areas for growth? What sector do you see the most potential is in? How to pull our sales number up and develop the brand?
B: It's not just spreading out to new markets that we are have to address. I think we'd better first pay attention to developing our brand in the markets we already have. We've reached the awareness level, but we haven't established customer loyalty. People know who we are, but they still don't trust in our brand.
A: I don't see why we can't work on opening new markets and developing the markets we've already penetrated at the same time. Both aspects of developing our customer base and developing our brand are important.
A: 我們的發展空間是什么？你看我們最有潛力的部分是什么？我們要怎樣提高銷售額碧昂開發品牌？
B: 這不僅僅是擴大我們必須要開發的新市場。我認為我們最好首先重視開發我們在市場上已經擁有的品牌。我們已經讓大家知道了我們的產品，但還沒有建立起顧客的品牌忠誠度。人們知道我們是誰，但他們還不信任我們的品牌。

情景短劇扮演
（Kevin and Evan are talking about how to enter the new market.）
Kevin: We have come to a critical stage in our overseas development. That is, choosing the right options for market entry.
Evan: There are three conventional means to enter the foreign market: direct exports, indirect exports and strategic partnership and alliances.
Kevin: Since we don't have the means and the foreign expertise in-house, direct selling may not be the most suitable solution. We need to seek a local partner in our target country.
Evan: The export plan you've drafted earlier mentioned the various choices of indirect exports. How do we weight the available options to best suit our needs?
Kevin: Good question! I suspect from this point forward, our real challenge will be how well we can manage and adapt to the business environment abroad.
（凱文和埃文在討論進軍新市場的策略。）
凱文：我們海外業務的發展已經進入一個關鍵性的階段，即選擇合適的市場進入方式。
埃文：進入國外市場有三種傳統方式：直接出口、間接出口和戰略性伙伴聯盟。
凱文：由于我們公司內部不具備外國的專門技術和途徑，直接銷售可能不大合適。我們需要在目標國尋找一個合作伙伴。
埃文：您早些時候起草的出口計劃提到了間接出口貿易的不同方案。我們應該如何權衡已有的方案來盡可能滿足我們的要求呢？
凱文：這個問題提的很好！我認為從此刻起，我們真正的挑戰將是我們如何較好的經營并適應國外的商業環境。