與哈根達斯的接觸
Haagen-Dazs is a brand of ice cream, established by Jewish immigrants from Poland Reuben and Rose Mattus in Bronx, New York, in 1961, Starting with only three flavors: vanilla, chocolate, and coffee, the company opened its first retail store in Brooklyn, New York, on November 15, 1976. The business grew, and created franchises throughout the United States and many other countries around the world. Haagen-Dazs produces ice cream, ice cream bars, ice cream cakes, sorbet and frozen yogurt.
The ice cream comes with many different flavors and is a “super-premium” brand, meaning it is quite dense(very little air is mixed in during manufacture), uses no emulsifiers or stabilizers other than egg yolks, and has high butterfat content. Haagen-Dazs is also meant to be kept at a temperature that is substantially lower that most ice creams in order to keep its intended firmness. It is sold both in grocery stores and in dedicated retail outlets serving ice cream cones, sundaes, and so on.
The name Haagen-Dazs is simply two made-up words meant to look Scandinavians from American eyes-although in fact, the digraphs “aa”and “zs” are not part of any native words in any of any native words in any of the Scandinavian languages. This practice is known in the marketing industry as foreign branding. Mattus thought that Denmark was known for its dairy products and had a positive image in the U.S. He included an outline map of Denmark with early labels, as well as the name of Copenhagen. His daughter Doris Hurley reported in the PBS documentary An Ice Cream Show (1999) that her father sat at the Kitchen table for hours saying nonsensical words until he came up with a combination he liked. The reason he chose this method was so that the name would be unique and original.
作為硬冰淇淋，哈根達斯毫無疑問是美國冰淇淋品牌的代表。它提倡“盡情盡享，盡善盡美”的生活方式，鼓勵人們追求高品質的生活享受。更是由于它的各式花樣,和吸引戀人眼球的名字，把自己的產品與熱戀的甜蜜聯系在一起，吸引戀人們的頻繁光顧。以至于成為戀人之間愛情甜蜜溫馨的代表。
哈根達斯的歷史
In 1980, Haagen-Dazs unsuccessfully sued Frusen Gladjé, an American ice cream maker, whose name without the acute accent was Swedish for “frozen delight” ,for using similar foreign branding strategies.
Haagen-Dazs was bought by Pillsbury in 1983. General Mills bought Pillsbury in 2001. However, in the United States and Canada, Haagen-Dazs products are produce by Nestlé subsidiary Dreyer`s, which acquires the rights as part of the General Mills-Pillsbury deal. The brand name is still owned by General Mills but is licensed to Nestlé in the US and Canada.
To offset increasing casts of its ingredients and the delivery of the product, Haagen-Dazs announced that in January 2009 it would be reducing the size of their ice cream cartons in the US from 16 US floz (470ml ). Additionally they announced that in March 2009 they would be shrinking the 32 US fl oz (950ml) containers to 28 US fl oz (830ml). In response, Ben ＆Jerry`s said that they would not be changing the sizes of their cartons.
選用世界各地的名產作為原材料，與最精致工藝相結合，就這樣成就了冰淇淋藝術的極致。哈根達斯一直拒絕平庸，數十年如一日的堅持矜貴，以致有了“冰淇淋中的勞斯萊斯”之稱。無數喜愛哈根達斯的人常用各種各樣的美譽之詞稱贊它——“完美時尚的代名詞” “巔峰冰淇淋甜品藝術的代言人”等等。
Something about Haagen-Dazs 關于哈根達斯的一些事
In 1921,Haaggen-Dazs ice cream was born a family in New York City`s Bronx.
1921年，哈根達斯冰淇淋誕生在紐約布朗克斯市的一個家庭。
Haagen-Dazs sets up shop not in the ordinary flow Xining supermarkets and grocery stores, shows their faces in public and a bunch of cheap ice cream mix.
哈根達斯自設專賣店，絕不在人流熙攘是普通超市和雜貨店里拋頭露面，與廉價冰淇淋混成一堆。
“New York Times” to the domineering full advertising words: “a Rolls-Royce automobile, a Haagen-Dazs ice cream.”
《紐約時報》給予的霸氣十足的廣告詞：“汽車有勞斯萊斯，冰淇淋有哈根達斯。”
Haagen-Dazs sets a new standard of ice cream and gradually becomes a worldwide band.哈根達斯為冰淇淋制作樹立了新標桿，逐漸成為一個世界知名品牌。
“haagen , love precipitation in the flavor of the first bite, until forever ”.
“哈根達斯，愛情沉淀在第一口的味道，直到永恒”。
“If you love her, take her to Haagen-Dazs.”
愛她，就請她吃哈根達斯。
The most popular in recent years has been Haagen-Dazs`ice cream mooncakes.
近年來最流行的就是哈根達斯的冰淇淋月餅了。
Haagen-Dazs has already found a good way to combine the high quality and high production together.
哈根達斯冰淇淋已經找到了很好的方式將高質量和高產量結合起來。
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