熟讀2分鐘
The sample group consists of 500 respondents.
Most people are at an average level.
I often change the brands of tooth paste.
Only 25%of respondents reported having children.
調查組有500名參與者。
大多數人處于平均水平。
我經常更換牙膏的品牌。
只有25%的參與者有孩子。
一邊聽一邊練
A: From the results of it, we're going to have to re-evaluate some of the content for our promotional events in the different venues.
B: Why?
A: According to the report, our Xi'an crowd is a quite different make-up from our Nanjing folks. Our Xi'an consumers are mostly from mid-level to upperclass income levels, university or postgraduate, married no children, white collar. Nanjing, on the other hand, is mostly mid to low income levels, single parent homes, blue collar. I think we're talking about totally different target groups.
B: I had no idea there was that great of a deviation between the two venues.
A: No kidding. We've got to come up with two completely different salas pitches to suit the needs of each group.
A:從結果來看,我們要對一些不同指定地點的促銷活動內容進行重新評估。
B:為什么?
A:根據報告內容,從我們的顧客群體組成來看,西安和南京大不相同。西安的顧客大多是中上等收入,大學或研究生畢業,已婚沒有孩子的白領階層。而南京的顧客大多是中下收入水平,單親家庭的藍領階層。我認為他們是兩種完全不同的目標群。
B:我不知道這兩個地區有這么大的差別。
A:真的,我們一定要想出凌濤完全不同的推銷方式以適應各個群體的需要。
情景短劇扮演
(Jane and her colleague Kevin are going over the statistical report.)
Kevin: I'd like to go over the statistical report with you.
Jane: OK. Here's the first page.
Kevin: According to this report, 40% of our viewers have a median income of more than 40,000 Yuan annually. Is that accurate?
Jane: Yes, if you look at the pie chart here, you'll see that 30% are in the above 50,000 category, 40% are between 30,000 and 50,000, and 30% fall below 30,000.
Kevin: What percentages of customers come from households with children?
Jane: Nearly 75% of our customer bases come from childless households. Only 25% of respondents reported having children.
Kevin: What was the ratio of men versus women?
Jane: There was a clear cut of 50-50.
(簡和她的同事凱文在看數據統計報告。)
凱文:我想和你一起看一下數據統計報告。
簡:好的,這是第一頁。
凱文:根據這份報告,40%的參與者是中等收入者,年收入超過4萬元,這些數字準確嗎?
簡:準確,看一下這個餅形圖,你能看到30%的人屬于5萬元以上的那一類。40%的人位于3萬元到5萬元之間,而30%的人在3萬元以下。
凱文:那些顧客中有孩子的家庭占多大比例?
簡:幾乎75%的顧客都沒有孩子,只有25%的參與者有孩子。
凱文:男女比例是多少?
簡:各站50%。