A Good Strategy
Much to our dismay, our dog gave birth to 11 puppies. Six weeks later, we put an ad in the local p[aper:” Free to Good Home, 11 adorable puppies.” Response was meager and at the end of two weeks we still had seven left.
We changed our tactics. The next ad read: Free to Good Home… one very ugly and six prefty puppies. “ as soon as the paper came out, the phone calls started… all from people who wanted to know if we still had the “ Ugly” one. By the end of the next day, we had given the Ugly” pyppy away seven times.
高 招
真讓我們吃驚，我們的狗一次生下了11只小狗。6個星期后，我們在地方報紙上登了一則廣告：“免費領養，共11只可愛的小狗。“這廣告的效果一點也不理想，到了第二個周末，我們還剩下7只。于是我們換了個招兒，下一個廣告是這樣寫的：”免費領養……一只丑小狗，六只漂亮狗。“報紙發行后，我們就開始不斷地接到電話，他們都是來詢問我們是否還有那只小“丑”狗的。
第二天還沒過完，我們就把那7只狗按小“丑”狗給了出去。
